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Tucows Advertising Philosophy
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Tucows is uniquely positioned to provide top-tier technology companies with the opportunity to present their products and brands to a worldwide audience of IS/IT professionals and small business owners.
We deliver an Internet-based marketing program that is cost-effective and clearly focused on the development of strong ROI for our clients. Our strategy is specifically designed to benefit the advertiser by providing meaningful and relevant placements with total focus on maximizing the marketing dollars our clients allocate to Tucows.
Working with Advertising Agencies
Tucows has developed relationships with the largest interactive
advertising agencies in the world. The Tucows Ad Sales team is
committed to achieving the overall goals of the agency and its client,
while developing strong return on investment.
Tucows is able to accommodate all third-party serving, and campaign optimization requirements of all interactive agencies.
Working Directly with Clients
Tucows recognizes that not all businesses are affiliated with an
advertising agency. Small and medium-sized businesses are treated with
the same degree of professionalism as a world-class agency.
The Tucows Ad Sales team works with the client to develop a
complete marketing solution outlining targeting criteria and
performance metrics. The focus of each campaign is the development of
strong return on investment for the advertising dollars allocated to
Tucows.
Tucows is able to provide a complete Ad Serving solution including
tracking and analysis. Campaign performance is monitored daily and
online access to these reports is provided to each client.
Tucows Software Authors
For those authors and developers interested in taking even greater
advantage of the power of Tucows' global software distribution sites,
we have devised some additional services that are sure to excite you!
These features include comprehensive detailed statistics and marketing
support programs that will help you realize Tucows' true potential.
Tucows' software authors are able to purchase banner and content specific placements via: http://author.tucows.com
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